Client to me recently: I've seen this amazing software that'd be great for the site. Me: OK, sounds interesting. Client: Yeah, it's like an animated shop assistant... Me: But I thought your site is for lead generation...? Client: ...that prompts you by asking if you need any help... Me: ...but you don't sell anything online. Client: ...then this 'virtual assistant' guides you through the site... Me: I think maybe we should get some visitors to come to the site, let's sketch out a strategy for that first. Client: ...so maybe we could take a look at it... Me: OK The point is it's easy to get seduced by shiny moving things sometimes. Keep it simple. Channel your efforts into the things that are going to help achieve the specific goals you've set for your website (transactional, engagement, whatever) and don't get sidetracked.
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