Recently a colleague brought a bagful of windfall cooking apples into work. He left them in a bag in the reception area and sent an email to everyone in the office saying that they could go and help themselves. Nothing out of the ordinary there, and a pretty nice gesture; the kind of thing that happens from time to time everywhere. However what made this noteworthy was that within the email under the offer of free apples was a set of clear and simple instructions on how to make an apple crumble. A pretty nice touch. Now he gets asked for more apples, you might even say he’s the ‘go to guy’ for apples and their associated uses in baking! The power of social content maybe? So the little takeaway from this story is clear: be useful, friendly, knowledgable and helpful and you’ll have a far better chance of shifting units.
Take the next steps to online success. Get in touch and we'll arrange a convenient time to answer your questions or explore your next project. No purchase necessary!
Our illustrated e-book gives you the inside track on choosing the best partners to help you build a successful web presence.
Custom built web sites to get your business off to a flying start.