How do you like them apples? When social content is the filling in the pie

SEP 14

Recently a colleague brought a bagful of windfall cooking apples into work. He left them in a bag in the reception area and sent an email to everyone in the office saying that they could go and help themselves. Nothing out of the ordinary there, and a pretty nice gesture; the kind of thing that happens from time to time everywhere. However what made this noteworthy was that within the email under the offer of free apples was a set of clear and simple instructions on how to make an apple crumble. A pretty nice touch. Now he gets asked for more apples, you might even say he’s the ‘go to guy’ for apples and their associated uses in baking! The power of social content maybe? So the little takeaway from this story is clear: be useful, friendly, knowledgable and helpful and you’ll have a far better chance of shifting units.

Written by Steve Morris

How do you like them apples? When social content is the filling in the pie

Recently a colleague brought a bagful of windfall cooking apples into work. He left them in a bag in the reception area and sent an email to everyone in the office saying that they could go and help themselves. Nothing out of the ordinary there, and a pretty nice gesture; the kind of thing that happens from time to time everywhere. However what made this noteworthy was that within the email under the offer of free apples was a set of clear and simple instructions on how to make an apple crumble. A pretty nice touch. Now he gets asked for more apples, you might even say he’s the ‘go to guy’ for apples and their associated uses in baking! The power of social content maybe? So the little takeaway from this story is clear: be useful, friendly, knowledgable and helpful and you’ll have a far better chance of shifting units.
Written by Steve Morris on September 14, 2011

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