5 reasons your web site could be losing you business
A business web site is a valuable business asset and revenue generator. Here's a few pitfalls to avoid and some pointers on getting the most from your online presence.
Mobile optimisation
Optimising for different devices is a very big deal. People spend more time using the internet on smartphones and they're doing more than just reading emails and using Twitter. Google's research suggests that 40% of smartphone users have turned to a competitor web site after a bad mobile experience.
See the Seedr Resources on Mobile Optimisation
Personality and branding
Branding is more than a logo. It's your chance to show what you stand for, it's vital to create an authentic and professional experience that mirrors how your business acts and behaves across all touch points.
Slideshare: Getting some personality into your web site
User experience
A poor user experience can lose you customers. If you're selling products online it's critical, but even if your goal is to generate leads or raise brand awareness a web site that's difficult to navigate around will have prospects heading elsewhere in frustration.
Slideshare: Getting some personality into your web site
Confused conversions
What's the goal of your web site? You'll need to know and be clear about it in order to design a successful web site that drives your business forward—and to measure success (and return on investment) you need to know what you're trying to achieve.
Bad content
Web content is like a bridge, supporting your visitors and helping them get to where they want to go. Finding information, understanding what you offer, buying products and more. Throwing in a lot of content for the sake of it is likely to confuse a prospective customer. You need to understand the needs of your audience and provide valuable content that addresses those needs.
Blog post: Content as a strategic business asset.
If you'd like to know more about creating a successful web site strategy for your business then please get in touch.