Blog

Our thoughts, opinions and ideas on a variety of subjects close to our heart. These include design, development, marketing, running a business and more.

Welcome to Content Strategy (or how we can stop worrying and start to love content)

DEC 14
Content, the big C word. If you are a web designer, copywriter, information architect, pixel pusher or anyone else involved in that whole web design process you really cannot afford to ignore this stuff if you want to create something meaningful that meets user and business objectives.

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Taken to task: the age of the user-focused web site

DEC 14
Admiring a web site illustration Your users aren't there to admire the scenery Remember when people used to say they were 'surfing the web'? It was around about the same time that the web was crammed with sites that had those animated 'splash' pages. Flash designers would craft the most beautiful animations for you to watch before you could actually do anything. Nobody really thinks that's a good idea now, and that's because it's evident that people don't want to sit and admire some opening credits before they can get to the reason they are there in the first place. Your web site really needs to behave like a slick application now (not a brochure with a pretty front cover), a highly tuned tool for enabling your visitors to get things done.

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How do you know if your content is just adding to the landfill?

DEC 14
With a strategy and a sustainable plan in place you can stop contributing to the landfill and create good content that your users will really thank you for.

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Who are you? Adding consistency and personality to your brand's voice

DEC 14
Brands that build strong and meaningful relationships with their customers are those that have a distinct personality and are entirely consistent in how they talk with their customers and prospects.

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How good web content can power your business towards its goals

DEC 14
Good web content should convey key messages clearly. It gets you found and it gets shared. It should guide users and be helpful for them so that their online experience is a positive one.

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If your web site were a colleague how would you describe them?

DEC 14
If your web site were a colleague how would you describe them? That's an interesting 'kick off' question being asked by some web agencies when beginning projects for clients.

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7 important questions that smart business owners and marketers ask about their web sites

DEC 14
Asking the right questions at the beginning of any web site project is going to save a lot of time and effort down the line.

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6 reasons why content is one of your most valuable business assets

DEC 14
Where content is concerned it's time to think and act strategically - it's one of your most powerful assets.

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The simple way to be 'the saviour' of your customers

DEC 14
Customers remember the good stuff as well as the bad. The useful, valuable, helpful experiences strengthens loyalty and trust and encourages customers to say positive things about you to others. So being helpful is easy to do and leaves everyone happy.

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7 great ways to build trust online

DEC 14
Of course technology brings us all together and these days it's no problem even for small businesses to effectively communicate with customers in other countries. But what about effectively earning the trust of those who haven't yet decided to work with you?

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